Thursday, August 28, 2014

Russia's Sberbank Hopes Free Cats Will Boost Mortgage Sales

Cat and Flat
Russia's biggest lender, Sberbank, is looking to boost mortgage sales by offering a free cat to anyone willing to buy a property with money loaned from the bank. The bank is offering a choice of 10 cats to mortgage-buyers, who will get the pet brought to their door by a new delivery service. According to a special website, KotoService.ru, the felines on offer include a ginger cat called "Apricot" and a hairless cat known as "Kuzya." The gimmick appears to be an attempt to maximize profits from Russia's mortgage lending boom as people watch their savings lose value amid a sliding ruble and rising interest rates.
Rotterdam, 28/08/2014-INC News

No comments:

VK