BEAUTY
AND QUALITY
I am looking for a gift,
even without an idea, and I happen to pass near a store which has on the ground
at the entrance, the Ladybug, an important symbol of recognition by the Gemeente Schiedam to a
store, that can be said ISO, if ever a store can have an ISO. The showcase is
engaging, interesting products, as well as the price.
The entrance seemed free, considering
that the door was open, and from a
pretty young lady I received a good morning and an invitation to enter. It was
not necessarily pray me, and I entered looking carefully all the windows,
discovering new items and discovering as well as that any article, as otherwise
it happens in other jewelers, was devoid of the price.
A very nice lady with glasses
come up to me smiling and asked if I had any choices or if I need to be helped
into them. I replied that I had come to see the shop to buy something, having
no an idea about what to give, and instead I found myself at home... ! Too much
at ease was not my custom to a store, so I stopped any my behavior and I
started to see and compare items and prices.
A few minutes later came the
owners, who, in turn, instead of ignoring customers (I was not only me
there), said goodbye to everyone and approached me, asking if I had any specific
choices. I drifted into their store without the slightest worry or boredom,
indeed. I managed to rip them a handful of minutes to do a little interview and
give them kudos in the usual manner of one who is a journalist.
Inna Van't Hoog and her
husband Wim operate two stores of the same type, Wim the one located in
Schiedam, and Inna the one located in Vlaardingen. Always dedicated to their
work, always together in the life, run jewelry stores for forty years, with the
same charge and affability, always with a smile on their lips. When asked if
they had found the secret of happiness, they replied that the secret was in
knowing how to wisely manage their business and professional skills, but also
giving to young people the same opportunities that they have had. The staff at
the store, in fact, received from them the training to be sellers, and they
themselves follow the entire process of the activity in communion with the
customer: if a customer decides to buy
something, the first thing to do is to satisfy him, and more, if we talk about
prices of objects, well, they were among the first to choose a new form of
sale.
A store, if it wants to
have success must be able to diversify the collections in respect of what could
be the request by customers; collections change often, especially the colors
and shapes, never long periods with the same items. And then the big step to
show all the related cost and without shame. A customer who knows how much an
object costs, he enters into the shop and buy without delay, because he knows where he can
get up, otherwise it remains outside looking at the window, with the thought
that not knowing what the subject matter of the heart may cost, it remains just
to rub his eyes.
Separated on the day at
work, at home together, the couple has been married for many years, and yet
their marriage is one of those overjoyed. Wim, a gentleman, very personable and
always smiling manager, looks proudly his partner Inna, a sweet lady, which gives
a hard time to trade in an article rather devil to place, especially in
historical periods such as the current recession in the European Union.
I also bought something, and I said
that in my leave I will return to them often. As I'm sure others like me will.
I exited and I waited a few seconds more to watch the ladybug: never award was
given rightly so.
Almaty, 03/02/2014 – INC News
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